As Halloween approaches, costume shops and online retailers are bustling with activity as people seek the perfect look for the season’s spookiest night. From nostalgic throwbacks to timely pop culture references, the top trends of 2024 showcase a blend of creativity, nostalgia, and contemporary influence. Here’s an in-depth look at what’s trending this Halloween and how these themes reflect broader cultural currents.

1. Nostalgia Returns: 80s and 90s Revival

One of the biggest trends this year is the resurgence of 80s and 90s fashion, heavily influenced by shows like Stranger Things and the Teenage Mutant Ninja Turtles franchise reboot. Costumes inspired by iconic pop culture figures from these decades—think Madonna’s Like a Virgin look, or classic video game characters like Mario and Luigi—are in high demand. Vintage fashion elements like neon colors, oversized jackets, and scrunchies make it easy for enthusiasts to assemble a DIY outfit that’s both budget-friendly and authentic.

2. Barbiecore: The Pink Wave Continues

The release of Greta Gerwig’s Barbie movie in 2023 sparked a wave of Barbie-inspired fashion that has yet to fade. This Halloween, the “Barbiecore” aesthetic is set to dominate, with people donning everything from the classic pink jumpsuit to retro workout gear reminiscent of Barbie’s 80s look. “Barbie and Ken” couples costumes are also proving popular, with creative variations ranging from beachwear to formal evening looks.

Retail Insight: “We’re seeing a surge in demand for all things pink this year,” says Jane Peterson, a costume retailer in New York. “People are taking the Barbie theme and really making it their own, adding personal touches and even mixing it with other trends like punk or goth styles.”

3. Pop Culture Icons and Viral Moments

Costumes based on viral pop culture moments remain a staple. With shows like The Last of Us and Wednesday capturing audiences worldwide, expect to see plenty of apocalyptic survival gear and black lace dresses this Halloween. Wednesday Addams’ distinctive braids and goth-chic look, in particular, are becoming a go-to for teens and adults alike who want a simple yet recognizable ensemble.

Other viral moments that have inspired costumes include Taylor Swift’s “Eras Tour” looks. Fans are dressing up as various versions of Swift from different eras of her career, from the country starlet to the pop icon. Likewise, the recent Super Mario Bros. movie has sparked interest in Mario, Luigi, and even Princess Peach outfits.

4. AI and Futuristic Themes

With the rise of AI and robotics in public discourse, many are taking the opportunity to dress as futuristic cyborgs or robots. Metallic fabrics, LED accessories, and sci-fi makeup are making appearances in costume designs. The trend seems to reflect society’s fascination (and occasional unease) with technology’s rapid evolution. DIY enthusiasts are incorporating elements like circuit patterns on face paint or holographic fabric to create a truly tech-inspired look.

5. Horror Classics and Gothic Elegance

Halloween wouldn’t be complete without the classic horror icons—vampires, witches, zombies, and ghosts—but 2024 is seeing a refined twist on these traditional favorites. The gothic aesthetic, characterized by flowing black gowns, corsets, and Victorian-inspired capes, is gaining popularity.

A return to classic horror movies, such as Dracula and The Bride of Frankenstein, is influencing more elaborate and sophisticated costumes. “People are looking for ways to stand out while keeping it spooky,” explains costume designer Alex Monroe. “We’re seeing a lot of detailed costumes with intricate lace and velvet, paired with dramatic makeup.”

6. Superheroes and Multiverse Madness

The superhero trend shows no signs of slowing down, particularly with the continued popularity of franchises like Marvel and DC. The concept of the multiverse, popularized by movies like Spider-Man: No Way Home and Doctor Strange, is allowing people to put unique spins on their favorite superheroes. From combining elements of different versions of Spider-Man to creating mashups like “steampunk Batman,” creativity is at an all-time high.

Parents are also getting in on the trend by dressing their kids as mini superheroes, creating adorable “family squad” looks. Costume retailers report that children’s versions of superhero costumes remain some of the best-selling items each year, with options ranging from the classic Superman to more recent favorites like Black Panther and Captain Marvel.

7. Eco-Friendly Costumes: Sustainability Takes the Stage

In a shift from past years, eco-friendly costumes are becoming more mainstream. With increased awareness of sustainability, many are opting for upcycled or recycled materials when creating their costumes. Thrift stores have become popular destinations for those looking to piece together a unique look without contributing to fast fashion waste.

“It’s great to see people getting creative and being mindful of the environment,” says Olivia Clarke, an eco-fashion advocate. “We’re seeing costumes made from everything—recycled plastic, repurposed clothing, even biodegradable glitter.”

8. Classic Movie Monsters and Universal Horror

Nostalgia for Hollywood’s classic monsters is making a strong comeback. With recent tributes to Universal Studios’ monster movies, characters like Frankenstein’s Monster, the Mummy, and the Invisible Man are finding their way back into Halloween costume collections. This trend reflects a broader appreciation for the roots of cinematic horror and how these archetypal figures continue to influence modern pop culture.

9. Fantasy and Medieval Inspirations

Fantasy themes are also big in 2024, with people drawing inspiration from medieval and fantasy genres. Thanks to shows like House of the Dragon and video games such as The Legend of Zelda: Tears of the Kingdom, costumes inspired by knights, dragons, elves, and wizards are flourishing. Long cloaks, faux leather armor, and intricate headpieces help create the fantasy aesthetic that has captivated costume enthusiasts for years.

10. Celebrities and Iconic Figures

Lastly, no Halloween is complete without celebrity-inspired costumes. Whether it’s Beyoncé’s iconic looks from her Renaissance tour or viral social media stars, people are eager to emulate their favorite icons. “Celebrity costumes are always popular because they’re instantly recognizable and allow fans to connect with the stars they admire,” says Peterson. This year, costumes mimicking Billie Eilish’s signature baggy style or Rihanna’s bold maternity fashion are expected to be among the most popular.

Conclusion: A Halloween for All Tastes

Halloween 2024 is shaping up to be a celebration of diversity, creativity, and individuality. Whether people are opting for nostalgic throwbacks, eco-friendly alternatives, or cutting-edge tech-inspired outfits, the costume trends this year reflect a broad range of interests and influences. As always, the holiday remains a chance for self-expression, with endless opportunities to showcase one’s creativity while embracing the spirit of the spooky season.